…with value own-brand food


I’m a big fan of supermarket own brand value food if it is made in the same factory and tastes the same.

Tastes the same

  • Pasta (fave is Morrisons)
  • Bread (fave is Asda)
  • Chopped Tomatoes
  • Flour
  • Gravy
  • Stock
  • Fresh meat (fave is Tescos)
  • Pies
  • Fruit
  • Hot Chocolate
  • Juice
  • Squash
  • Biscuits
  • Ice cream
  • Eggs (careful with caged or free range)
  • Yogurt
  • Rice
  • Oats
  • Spices
  • Vegetables


  • Tomato Ketchup
  • Salad Cream
  • Mayo
  • Cheese
  • Frozen meat
  • Cereal
  • Crisps
  • Coffee

Check out Supermarket Own Brand Guide for more information.


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